comparative analysis of brand extensions used by Cosmopolitan and Elle to advance their magazine titles. by Gemma Moules

Cover of: comparative analysis of brand extensions used by Cosmopolitan and Elle to advance their magazine titles. | Gemma Moules

Published by LCP in London .

Written in English

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Edition Notes

Book details

SeriesBA thesis Publishing Management 2000
ContributionsLondon College of Printing.
ID Numbers
Open LibraryOL22644633M

Download comparative analysis of brand extensions used by Cosmopolitan and Elle to advance their magazine titles.

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